10 oil & ENERGY EVENTS to put in agenda for 2020
Working in Oil & Gas & Power GENERATION MARKET? HERE A SELECTION OF TOP RATED EVENTS AND TRADE SHOWS WHICH COULD TAKE YOUR SALES TO THE NEXT LEVEL
In the engineering sector the world of sales is evolving not just because of technology. While in the past decades the sales department was doing its own activity basically through cold calls, today tools and opportunities allow those activities to be better targeted and effective.
The most classic activity is attending the right sector's trade shows. The presence at those fairs allows to carry out sales activities with a face-to-face contact, always mind that those companies that mass produce a product with a high standardization rate can optimize sales thanks to the product and price scalability. Instead in the world of Oil&Gas/PowerGeneration every project is a unique case, which is based on activities and products always custom-made. That alone is enough to generate a waste of time specially for sales departments on prospecting activities and deals management.
Just the preparation of one single offer that includes applying to tenders and working on engineering documents is already considerable as the result of an hard work itself, where different departments cooperate each other (sales, engineering, field manager, project manager).
Hence, attending trade shows represents the first touchpoint for a reliable qualification of future prospects. Moreover, it entails efforts saving for sales activities, and time as well. Activities such as new clients research or up-sell strategy on existing customers are usually done during refuse of time because of the overloading ordinary work.On average, the sales team spends only 30% of its time developing new business. It becomes evident the need of time management process. Taking part to events that are entirely dedicated on lead generation enable to optimize efficiency and effectiveness.
The most popular trade shows - such as Gastech or ADIPEC - engage every year an audience composed by 90% of decision-makers, purchasers and influencers. This just underlines the fact that the trade-shows deliver real business opportunities.
choose the event that suits your business.
The trade shows are since always an evergreen of the best networking occasions. B2B trade shows and in-person events are highly touted for their effectiveness and for their ROI. In fact, they’re considered the most effective content marketing tactic available to B2B marketers. It is one of the few largest market that is constantly growing, specially for Oil&Gas and Power Generation sector. This year, B2B trade shows are estimated to be a $14.3 billion market in US, with that figure growing to $16.8 billion in 2021.
We believe 2020 will reinforce the incredible value of human interaction to not just make an impression but build a lasting relationship. Due to the massive offer of event It is important to make a detailed research on each trade fair to make a selection of what suits your needs.
Which event are we suppose to attend ? How do we evaluate the events ?
We have selected 10 trade exhibitions judged on 5 criteria:
- % of attendees are decision-makers, purchasers and influencers
- sponsor notoriety
- Past event editions
- keynote speakers relevance
- % closed deals after the event
- PowerGen - International
The World's Largest Power Generation Event.
8 Dec - 10 Dec 2020
Venue: Orange County Convention Center, Orlando, Florida, USA
The leading exhibition and conference for the global gas, LNG and energy industries.
8 Sep - 10 Sep 2020
- European Annual Gas Conference
The EAGC has been regarded as a leading European summit for more than 30 years.
8 Jan - 30 Jan 2020
- Australasian Oil & Gas Exhibition & Conference
One of the largest Oil & Gas event in Asia and Australia.
11 Mar - 13 Mar 2020
Venue: Perth Convention and Exhibition Centre, Perth, Australia
- Nigeria Oil & Gas Conference & Exhibition
The event is a great success due to the overwhelming and continuous support received from industry.
29 Jun - 02 Jul 2020
Venue: Abuja International Conference Centre, Abuja, Nigeria
- Offshore Technology Conference - ( OTC other events)
350+ peer-selected technical presentations, leveraging 13 societies’ collective knowledge.
4 May - 7 May 2020
Venue: NRG Park Houston, Texas, USA
ADIPEC is where thought leaders gather, businesses converge and decisions are made.
Venue: Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC)
- International Petroleum Week
A great opportunity to engage with other industry players and the industry’s stakeholders - SHELL
25 Feb - 27 Feb 2020
Venue: InterContinental London Park Lane, London, UK
- Global Petroleum Show
Conduct business with over 22,500 attending companies from over 110 countries at GPS 2020
9 Jun - 11 Jun 2020
Venue: Stampede Park, Calgary, Canada
Connect in an informal yet business focused environment with your oil and gas industry
11 Feb - 13 Feb 2020
Venue: Egypt International Exhibition Center, Cairo ,Egypt
How to get ready for the trade show
Participation in trade fairs consolidates existing relationships and lights up new ones. The unit value of each product / project in the supply chain is extremely high. The sector needs particular attention in generating leads and nurturing relationships, the sales department is often put to the test by the discontinuities in demand in this market and must set aside dedicated opportunities to carry out its activities, those opportunities are the trade shows.
The events in this sector host big players from all around the world and direct contact with other actors from across the supply chain make explicit a need for preparation prior to the time of the fair. Preparing for the show can be a process that risks being a demanding, time-consuming and sometimes complicated process.