KREIN'S DIGITAL MARKETING SOLUTIONS THAT TAKE YOUR SALES TO THE NEXT LEVEL
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why B2B businesses need a digital strategy
The main benefit of B2B digital marketing is to help you increase your company's sales. Consumer media consumption has changed significantly over the last 10 years, which is especially true for B2B buyers. Your buyers don’t take off their business hats when they switch to their consumption, and now that they’ve adapted to digital media, guess where they spend all of their time doing professional research? 98% of companies look for their suppliers online. Designing a B2B strategy means to dive into the business reality and in the dynamics at the base of a specific sector. It means adopting language, technicality, but -above all- ways of thinking proper of the actors who are part of it. Because of the high-unit-value products – often engineered to order – the goal of a website is the generation of a qualified lead.
SKILLS YOU SHOULD LOOK FOR
In the engineering sector the marketing team, digital included, needs to master cross-skills between technical knowledge and marketing capabilities. The tendency marketing professionals out there is to hire a digital agency who doesn't know the industry dynamics of the Engineering sectors (Oil&Gas, Power Generation, Aerospace, etc..) this usually happens because is hard to find an agency that has this technical knowledge. So, before you do the same, perhaps you can look into hiring an agency which should be vertical through those sectors, with years of experience on its back and with the right references.
Krein is a digital agency specialized in Industrial sectors ,in fact, thanks to the cross backgrounds of our members, we perform a B2B consulting service that makes of the mash-up between business and technological skills its first strength.
What language, key-words, and phrases do engineers use on their websites, blogs, socials and press releases? In our honest opinion, if we can understand the language of the Engineering industries, then we can create an SEO-friendly and compelling inbound marketing content.
Krein summarizes the most common patterns in the engagement process in those areas where engineering is the foundation of a product development. The first step in dealing with a web project is analysis and research, then our team of developers is able to create completely custom websites made to increase the likelihood of requests for information (RFI) and quotations (RFQ).
LinkedIn is an ideal platform to increase your online presence. With more than two professionals signing up on LinkedIn every second, businesses have the opportunity to network with an increasing number of interesting contacts. Using the different personal and group features in LinkedIn, companies and the people representing them can all improve their visibility and credibility, both as individuals and as a brand. LinkedIn offers very personal ways of identifying potential leads, engaging them and turning them into customers. This is done by a good combination of listening, analyzing, participating, sharing, networking and responding.
In Krein we synthesized marketing strategies into scalable, iterative, and measurable programs that drive engagement and create revenue. With our platform, we untangle the web of lead-nurturing workflows to deliver the right message to the right contact, at the right time. Our highly skilled scientific advisory board works closely with us to create technical content (technical blogs, landing pages, news, etc..)to generate maximum leads. The Scientific Advisory Board consists of a group of distinguished academic, industry researchers, and investment professionals who help us to produce the scientific and/or technical content you might request. High quality inbound websites and sales oriented landing pages provide you with targeted leads that are genuinely interested in your product/service.
WHO ARE WE? KREIN
Krein get to know you and your brand and offer a more complete and effective product and service, it provides one-stop experience for a broad range of services directed at helping you and your brand.
Krein works with a wide variety of industries, business types and marketing professionals within the Engineering sector (Oil&Gas, Power Generation, Aerospace, etc..). We get to learn about and develop innovative, successful marketing techniques and apply them according to your needs.
Krein is a technical marketing start-up born to build a new perspective of digital consultancy in B2B industries.
Driven by data and focused on results, the team has +12 years of experience in implementing a fully customized web (and overall) marketing setup.
We’re researchers, believers, synthesizers and innovators…